We are excited to invite you to virtually sit in on the class Launch Your Startup. We ask that you please keep your video and microphone muted at all times and refrain from typing questions so as not to disrupt the class.

Course Content:

Launch Your Startup focuses on the evaluation, development, and potential launch of a new business. Working individually (or on occasion in pairs), students spend the entire term developing an effective and comprehensive presentation of a real business concept by addressing five key issues: in-depth market analysis, product or service design, development of a marketing campaign, assessment of human resource requirements and building a realistic financial forecast. The output will be a comprehensive business plan and a formal presentation of their idea.

Division: Management