Successful product managers help their organizations identify and build magical products that solve their users’ needs. While finding the perfect user-product fit is rarely easy, trained product managers can find great fits consistently through User Science–understanding both user needs (identifying which problem to solve) and user behaviors (understanding how and why users react to products). Brent Tworetzky (CPO of XO Group, which includes The Knot) walks you through a simple system that brings User Science to life for you and your team.

Brent Tworetzky runs product management, design, and user research across XO Group’s properties, including The Knot and The Bump. Named one of the “secret rock stars of Silicon Valley” by Business Insider, Tworetzky is a passionate digital leader with an impeccable track record of building important products users love while also scaling meaningful businesses. Prior to XO Group, Tworetzky served as Vice President of Product Management at Udacity, a leader in online career education, and as a product leader at Chegg, Mint, and ClassPass.