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UID:legacy-32ea22f4c85ee1a97079b18d@events.alleywatch.com
DTSTAMP:20261114T185257Z
DTSTART:20180503T220000Z
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SUMMARY:Behind the Creative Curtain with Genius
DESCRIPTION:Join us for our latest installment of LMHQ’s Behind the Cr
 eative Curtain series\, where big brands peel back the curtain to do a
  deep-dive on a core component of their business.\n\nWe’re joined on M
 ay 3rd by the folks behind Genius. Founded in 2009\, Genius is a uniqu
 e media company that’s powered by community\, an in-house creative tea
 m\, and the artists themselves. They serve music knowledge to over 100
  million people each month on genius.com and everywhere music fans con
 nect across the internet.\n\nHear from Tania Lili\, Genius Head of Vis
 ual Design\; Edwin Morris\, Genius Product Design Lead\; and Jacques M
 orel\, Genius News Anchor\, to learn all about Genius's ethos – to giv
 e the deeper meaning behind music – and how that's being harnessed to 
 build their business. The Genius team will discuss how they tackle the
 ir mission from all angles: content\, design & branding\, and product.
  Our conversation will be moderated by Erin Ashley Simon\, Creative St
 rategist and Co-Host of the Grass Routes Podcast.\n\nDoors open at 6:0
 0 PM\, and the presentation kicks off at 6:30 PM. Entrance to this fre
 e event is on a first-come\, first-served basis\, so please arrive on 
 time to grab a seat.\n\nAbout Genius:\n\nGenius started as a platform 
 for annotating clever rap lyrics – their original name was Rap Genius.
  Over the years\, they’ve expanded their mission to include more than 
 hip-hop\, and more than just lyrics. Every song has a story that needs
  to be told\, and the biggest names in music—including Kendrick Lamar\
 , Ariana Grande\, and Lin-Manuel Miranda—come to Genius to give the wo
 rld insight into their art.\n\nThe Genius community has grown into an 
 influential force of over 2 million contributors\, editors\, and music
 ians who sign up to discuss and deconstruct their favorite songs with 
 fans all around the world. As a result of their collective music IQ\, 
 they have the best lyrics and knowledge database on the internet—that’
 s over 25 million songs\, albums\, artists\, and annotations.\n\nThe i
 n-house creative team at Genius spotlights the stories behind the musi
 c that matter most. They work with artists and the community to transf
 orm insider knowledge into videos\, events\, in-depth features\, break
 ing news coverage\, and a variety of music knowledge content for the m
 asses.
LOCATION:LMHQ\, 150 Broadway\, New York\, NY\, 10038
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