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UID:legacy-5b9b460fd7808dd0b71baf32@events.alleywatch.com
DTSTAMP:20261114T185705Z
DTSTART:20181106T233000Z
DTEND:20181107T020000Z
SUMMARY:Building a Beauty Product: Advice from Experts
DESCRIPTION:Startups in the beauty industry have been dominating e-com
 merce and direct-to-consumer sales in recent years\, and has become on
 e of the fastest growing industries in the US. Since 2012\, there’s be
 en a 70% growth in funded beauty startups.\n\nAccording to Pitchbook\,
  US-based beauty companies have already raised a record amount of VC f
 unding this year\, coming in at a total of $812 million (and counting)
 . Almost $200 million more than last year.\n\nBut VCs aren’t the only 
 ones taking notice of beauty startups. Large brandhouses like Sephora 
 and L’Oreal have taken note of this boom\, and have created accelerato
 rs and funds that focus solely on beauty startups.\n\nHowever\, buildi
 ng a product in the beauty space is challenging. Not only is competiti
 on intense\, there are many regulatory concerns to face while you grow
  your brand.\n\nJoin us on November 6th\, as we discuss what it takes 
 to launch and grow a beauty startup\, some of the opportunities and ch
 allenges unique to this industry\, and\n\nDesigning & prototyping prod
 ucts\n\nCompeting in a crowded space\n\nPlanning for direct-to-consume
 r or other distribution channels\n\nBuilding momentum for your product
 \n\nAdhering to rules & regulations\n\nMarketing and getting early pre
 ss\n\nFundraising for your beauty product\n\nAnd much more!\n\nAbout t
 he panelists\n\nLaura Lisowski Cox is the Co-Founder and CMO of Oars +
  Alps\, a direct to consumer skin care brand for people who lead an ac
 tive\, on-the-go lifestyle. The products are made with natural premium
  ingredients. The company launched in 2015 after Laura quit her high-p
 rofile job at Facebook. She started her career at Digitas NYC in Strat
 egy & Analytics advising Fortune 100 companies on digital acquisition 
 and retention strategies\, working with clients like American Express 
 and Delta.\n\nBrian Jeong is the cofounder and CEO of Hawthorne\, the 
 first personalized brand for all men’s bathroom needs. Over a decade a
 go\, Brian and his cofounder launched their first company Reluxe\, a s
 treetwear clothing brand\, and have since worked with Drake/OVO\, Micr
 osoft\, and Hood By Air. Brian is a former management consultant for T
 he Boston Consulting Group and Booz & Co. and was an e-commerce focuse
 d product manager with BCG Digital Ventures. Brian completed his under
 graduate studies at Princeton and started (but did not complete) his M
 BA at Wharton.\n\nDan Reich is the founder of TULA\, a health and beau
 ty brand that has created the world’s first probiotic technology for t
 opical application. In 2014\, they launched exclusively with QVC. He h
 as led the company as active CEO from inception to over $1mm in sales 
 in less than one year. Dan has started and been involved with companie
 s that have collectively raised over $100M in venture capital and have
  exited for close to $1B in M&A\, including companies like Buddy Media
 \, Spinback and Lotame. As a result\, he has extensive experience in s
 tartups\, technology\, business operations\, financing\, management\, 
 and scaling large teams.\n\nSchedule:\n\n6:30 - 6:50: Drinks & Network
 ing\n6:50 - 7:50: Panel\n7:50 - 8:15: Audience Q&A\n8:15 - 9:00: More 
 Drinks & Networking
LOCATION:Alley Chelsea\, 119 W 24th Street 2nd Floor\, New York\, 1001
 1
URL:https://www.eventbrite.com/e/building-a-beauty-product-advice-from
 -experts-tickets-51563834818?aff=newsletters
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