BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AlleyWatch//Events//EN
BEGIN:VEVENT
UID:legacy-e66f404f78b6875bb24ff40d@events.alleywatch.com
DTSTAMP:20261114T185703Z
DTSTART:20170726T220000Z
DTEND:20170727T000000Z
SUMMARY:OTT Advertising: the Future of TV is Here - Panel Discussion +
  Happy Hour
DESCRIPTION:Join us for the next #nyadtech event!\n\nWhen: Wednesday\,
  July 26 @ 6-8 p.m. ET\n\nWhere: Roku\, Inc. (114 West 41th Street\, 6
 th Floor\, New York)\n\nWhat: With the rise of OTT and more streaming 
 services coming to market\, viewing habits are evolving quickly. This 
 evolution requires brands\, advertisers and publishers to adapt their 
 TV ad strategies rapidly.\n\nWe'll bring together experts in OTT and a
 dvertising to dive into the issues each member of the ad tech ecosyste
 m face\, while discussing how to stay ahead of consumers' ever-changin
 g viewing behavior.\n\nSpeakers include:\n\n• Scott Rosenberg\, GM & S
 VP of Advertising\, Roku\, Inc.\n• Greg Isaacs\, Chief Product & Marke
 ting Officer\, Branded Entertainment Network (BEN)\n• Renee Plato\, SV
 P of Media Solutions & Innovation\, Nielsen\n• John Caldwell\, SVP\, B
 usiness Development & Legal Affairs\, Synacor\n• Moderated by Sami Mai
 n\, Digital Media Reporter\, Adweek
LOCATION:Roku\, 114 West 41st street (6th floor)\, New York
URL:https://www.meetup.com/nyadtech/events/241088776/
END:VEVENT
END:VCALENDAR