The Future Of Native: Will Obstacles Derail Growth For Publishers?

About this event

Demand for native campaigns and content has never been higher than now. Thousands of advertisers are purchasing native ads each month – many of them for the first-time. But challenges threaten to complicate native adoption, from low renewal rates and tougher FTC compliance, to consumer misperceptions about native content. How can publishers continue to navigate the terrain and deliver on native’s promise? What will help them achieve even greater growth in native content? Join us for a conversation that brings together some of the top experts in digital media to probe these questions and answer what lies ahead. Participants: Sami Main (@samimain) | Digital Media Reporter, Adweek (moderator) Jason Kleinman (@Hearst_Digital) | Vice President, Brand Solutions and Global Ad Products Strategy, Hearst Digital Media Adam Aston (@adamanyc) | Vice President & Executive Editorial Director, T Brand Studio, The New York Times Rebecca Scott (@rebsilver) | Vice President of Brand Strategy, BuzzFeed Michael Monroe (@M_Monroe) | Vice President of Marketing / Head of Re:think, The Atlantic Brian Dell (@itsbdell) | Creative Director, Quartz Todd Krizelman (@ToddKrizelman) | Co-Founder & CEO, MediaRadar Schedule: 7:00 pm – 7:30 pm: Networking + cocktails 7:30 pm – 8:30 pm: Panel discussion / conversation 8:30 pm – 9:00 pm: Post-panel cocktails

Organizer

MediaRadar