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Is Blockchain Ready for AdTech?
March 15, 2018 @ 6:00 pm - 8:00 pm
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Join us on March 15 for our next tech talk, featuring AppNexus CTO Ben John, AppNexus Software Engineer Mike Freyberger, AppNexus Sr. Director, Deputy GC Julia Shullman, IBM Blockchain Garage Global Program Director Eileen M. Lowry, Amino Payments VP of Engineering Daniel Wharton, and MadHive VP of Engineering Aaron Brown!
Blockchain technologies are attempting to disrupt and transform virtually every industry. It has the potential to be a resilient technology that could be leveraged to solve many critical business problems. There is more money flowing towards blockchain companies than ever before. To understand and be part of this revolution, you need to learn what blockchain is, what it is designed to do, and its limitations.
In this talk we will cover the blockchain fact vs. fiction, how blockchain can be used in AdTech to gain trust and transparency, and what can we do to leverage this technology. We will also discuss the areas of investments required to make it ready for AdTech with its high volume/low latency requirements, and do so in a cost-effective way.
Please email techcommunity@appnexus.com with any inquiries and feedback.
Appetizers and beverages will be provided!
Date:
Thursday, March 15, 2018
Time:
6:00 PM – 8:00 PM
Location:
AppNexus, 28 West 23rd St.
4th Floor, New York,
NY, 10010