How do you build an unforgettable enterprise software experience in a world of cutting-edge products? What are the different roles that PMs play at each stage of a product’s evolution?

Inc. Magazine 30 Under 30 and Envested founding CEO Isa Watson shares key concepts that allowed her to create an intuitive platform that’s actually social. Drawing on her breadth of product management experience—from Wall Street to startup—she shares a framework for building products people love in any industry.