A WEBINAR ON BEST PRACTICES FOR REACHING NEW AUDIENCES | PRESENTED BY MAGMA DIGITAL & DREAMIT VENTURES

With the proliferation of tools and techniques for research, marketing to multiple segments has never been easier. In this webinar, Stephen Bouikidis of Magma Digital will present tools and tactics that enable founders to evaluate opportunities and reach new audiences. It’s critical to develop a strategy around the “Who?” of your target market and the question of “Why should they care?” With these questions as a foundation, you can develop the right value proposition for each market segment.

What you can expect to gain from this webinar:

• Learn about what market segmentation means (definition and examples)
• Take part in a segmentation exercise on “Ways to segment”
• Learn about different strategies for market segmentation (demo, geo, interest, etc.) and how to choose one that best fits your startup
• Hear case studies of successful market segmentation
• Find new tools that enable a scalable and streamlined way to study different customer groups